Stock Stories: The Rise of Tesla

Written by The Money Lab Team on January 12th, 2018

Tesla’s origin story in one giant infographic

When GM’s infamous EV1 electric car infamously ‘died’, it inspired something quite special.

You see, at the time two Silicon Valley engineers had just sold their eReader company for $187 million, and were looking for their next big idea.

The timing couldn’t have been any better!

The two engineers then set out to try find a solution to the worlds reliance on oil, not to mention combat climate change.

It was at this point the Elon Musk got involved when the company raised $7.5 million in funding and Musk became a controlling owner, as well as joining the board as the chairman, and taking on an operational role too.

Fast forward a bit and just seven years ago Tesla’s shares were trading at $17 per share - The Tesla IPO ended up being a bargain for any investor fortunate enough to get in early!

However, its always easy to look back like this, but even Elon Musk would say that he wasn’t always confident the company was actually going to make it.

At one point the company’s payroll was actually funded by credit cards, layoffs were happening left right and center, and the business was even on the brink of bankruptcy!

It’s a fascinating journey, which is why I wanted to show you the first in a three part series on the rise of Tesla and how they got to where they are today.

So, how did Tesla’s origins pan out, what were their biggest challenges, what strategy & execution did they roll with, and how did the company initially develop?

Simply read on to find out more!


Tesla's Origin Story In One Giant Infographic (Part 1)


Part 1Part 2Part 3

Tesla’s Origin Story in One Giant Infographic